Most of us don’t like change. In fact, my guess is that the word itself makes you uncomfortable. So maybe we should call it something else – how about Shift? or Transition? or Adjustment?
Why do we “fear” change? Generally because we’re comfortable in our present situation and maintaining the status quo, and things seem to be working just fine. Some of the comments I hear most often include:
- “If it ain’t broke, don’t fix it”.
- “This is how we’ve always done it”
- “It’s working fine, why change it?”
In these uncertain times, however, these approaches, and doing nothing, may actually risk the future survival of your business.
When you really think about it, most of the issues and challenges that you face, or objectives that you want to achieve in your business, require a change. Call it whatever you like, “Strategy Development”, “Revenue Growth”, “Performance Improvement”, “Cost Reduction”,etc. etc., it is still a change from what you are doing now.
The fact is that the pace of business today, and the uncertainty of the current environment requires continuous adjustment for a business to grow, remain competitive and relevant to their markets and customers, and ultimately, achieve sustainable success.
Why do we need to constantly make these adjustments?
- Market and customer requirements are continuously moving
- expectations keep increasing
- Costs are rising
- Prices are under constant pressure
- Technology continues to change the way we do business
Sailors know the need for continuous adjustment better than anyone else. On a sailing vessel, the wind is constantly changing velocity and direction, and the sails must be adjusted consistently to maintain course and reach the destination.
Change is inevitable and required to keep pace with the changing conditions. Organizations must constantly review, evaluate, and adjust their business and operations to new conditions in order to grow and be successful. They need to be prepared to learn new skills, take advantage of new trends, and adapt to unforeseen circumstances.
While it may be uncomfortable, those organizations that choose to make these adjustments will be successful. Those who choose not to will be left behind.
“We cannot direct the wind, but we can adjust the sails.” –Bertha Calloway
- Lesson #6 of Entrepreneurship: Adjust Your Sails to Survive the Storm (findyourtippingpoint.com)
- Five Ways Your Sales Process Must Evolve in Today’s “New Normal.” (socyberty.com)